My name is Arlette,  founder of Inside Out swimwear. 

I wanted to write this little story, because for me it’s much more than a swimwear brand.
You know, I always wished we could really see our own hearts. Just because that’s who we really are and it’s all that matters. So I designed this heart tattoo. Your little outside heart, as an extra reminder that you got a beautiful one inside you.

When starting my brand I asked myself this question. “What if I could design the most beautiful bikini in the world and the most beautiful woman would wear it. But what if that woman doesn’t love herself ?”
Someone’s outside means nothing if the inside isn’t right.
Inside out means that everything starts from within.

I don’t want to sell you just a bikini.
I want to give you a feeling.
I hope that the woman who wear my bikinis feel a little extra love, you now have a little extra heart so take good care of that. Because at the end of the day,

it’s what’s inside that really matters.